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Marty Walsh

How Funny because this used to be their marketing demographic:

Marcie Judelson

Marty - Who do you mean? I don't see anything.
M

Jake P

First of all, Marcie, let me tell you how glad I was to see my Chronic Fatigue RSS updated!

Second of all, I am wondering if Ad Contrarian knows that his son is posting stuff on YouTube.

Third of all, I freaking LOATHE mayonnaise, so I'm not even tempted to try an imitation of something I hate.

Good to have you back :)

Marcie Judelson

Thanks, Jake! I know I've been neglecting my duties lately. I'll spare you my feeble excuses.

Funny about Ad Contrarian...not sure he knows.
Isn't that kid the greatest??

Rob Hatfield

Glad you are back. You have been missed. Boy, that MW commercial really pisses people off! I thought it was just me. We should start an "I hate Miracle Whip commercials" fan club or something. Somehow, I can't bring myself to blame the agency. (Unless, of course, they absolutely pushed this on the client.) My gut instinct tells me that the client wanted this. I mean, what marketing director would let this see the light of day? They would have been better off having two people walking down the street, one holding an open jar of MW and the other a celery stick. They bump into each other. "You got MW on my celery!" "You got celery in my MW!" Well, you know where I'm headed.
Here's a newsflash. Mayonnaise will never be hip. Never. Personally, I love the taste of Kraft. And MW tastes like crap. The company knows that. So I guess they are targeting all those kids who have had to suffer the indignity of eating their parents' choice of mayo their whole lives. Now that you're out on your own, show your parents how much you hated their old-fashioned taste buds. Be a rebel. Who knows? Maybe that generation is so stupid and shallow, they will believe that mayo choice defines their level of hipness. Yes, I'll bet right now, someone somewhere is tweeting: I will not back down. Im in FoodKing and I'm buying Miracle Whip!

Marcie Judelson

Thanks, Rob. I know, I also thought I was the only one who hated that spot until I Google'd it...I was delighted to see the outpouring of negative comments...gives me hope.
Not sure if the agency can escape blame.
At the very least, I have to blame them for the tonality of the spot...especially that awful, in-your-face voiceover. While I don't like the premise, it could have been served up with a touch more irony - I think that would have made it more palatable.
And no, I will NOT back down!!

Marcie

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Just for today I will have a quiet half hour all by myself and relax. During this half hour, sometime, I will try to get a better perspective of my life.

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linda barber

my mother's brand is miracle whip, and she's wwii generation. i think the reason she bought it was that it was cheaper than mayo. in the south, it has the reputation of being "white trash mayo". but my mother, my sisters and my brother are forever miracle whip fans no matter how obnoxious their ads get! and the ad is definitely annoying. i guess they are worried about the demise of their wwii and baby boomer clientele.

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